This study aims to synthesize the extant network marketing research and propose directions to advance this research domain. The key findings show that social cognitive theory and …
This conceptual paper organizes and advances existing knowledge on the management practices of inter-organizational innovation networks by developing an orchestration profile …
K Möller, A Halinen - Industrial Marketing Management, 2022 - Elsevier
Although research in business-to-business (B2B) marketing has significantly increased, critical voices questioning the managerial relevance and theoretical innovativeness of the …
Previous research has proposed different determinants of the success and failure of technological innovation in industrial networks. However, following the recent COVID-19 …
Purpose of this study is to provide a framework which helps to understand how a business-to- business company can use the social media to 'strategize'by making other business actors …
Collaborative networks for social innovation have been widely studied and reported in literature due to their role in solving social problems. There are still gaps, however, with …
Although prior research emphasizes the essential role of anchor organizations' leadership in entrepreneurial ecosystem development in the early stages, their strategic functions are …
Purpose There is a need to understand value co-creation in service ecosystems that engage multiple actors with different goals. This study aims to extend the understanding of value co …
Current literature provides limited understanding on the processes through which interorganizational relationships contribute to social impact. We focus on a context, which is …