Purpose The purpose of this study is to analyze state-of-the-art knowledge of artificial
intelligence (AI) research in hospitality. Design/methodology/approach This study adopts the …

The discussion around gendering humanoid robots has gained more traction in the last few
years. To lay the basis for a full comprehension of how robots'“gender” has been understood …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

With the development of artificial intelligence technology, the application of
anthropomorphism has been established as a good design principle. However, the …

The recent surge in AI technologies, like ChatGPT, has sparked significant interest in their
potential to revolutionize various industries, with the travel and tourism sector at the forefront …

As service robots are becoming more human-looking, people are beginning to perceive
robots as creepy in one way but cool in another. This study investigates how the trade-off …

Robot services have become an essential competitive differentiator in the hospitality and
tourism industry. Seminal studies indicate the need for more profound knowledge about the …

Robot use in the service industry has been gaining momentum, not only for potential cost
reduction reasons, but to allow establishments to improve their service quality. However …

Building on anthropomorphism and regulatory focus theories, this research examines the
effect of humanizing artificial intelligence (AI)-powered robo-advisors on investment …

Artificial intelligence (AI) initiatives, including Generative AI, are being increasingly
implemented in service industries, and are having a great impact on service operations and …