Digital transformation has a significant impact on firm internationalization. This paper aims to
provide a systematic literature review to analyze two decades of literature on key issues …

Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Purpose This study aims to examine the impact of AI service robots on restaurant customers'
engagement and acceptance and the moderating role of robot anthropomorphism on the …

Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …

Purpose Drawing on the cognitive–affective–conative framework, this study aims to develop
a model of service robot acceptance in the hospitality sector by incorporating both cognitive …

As service robots are becoming more human-looking, people are beginning to perceive
robots as creepy in one way but cool in another. This study investigates how the trade-off …

Robot use in the service industry has been gaining momentum, not only for potential cost
reduction reasons, but to allow establishments to improve their service quality. However …

A bibliometric analysis has been conducted by utilizing keywords and metadata acquired
from the SCOPUS database. Following that, we focused on the adoption of social robots in …

The pace of technological development is exceeding expectations and transforming the
landscape of last-mile delivery. This study investigates how users' post-adoption behavior in …

The restaurant industry has witnessed a dramatic rise of service robots. Previous research
suggests that humanoid service robots are perceived as social entities and thus might lead …