Mobile marketing research: The-state-of-the-art

K Varnali, A Toker - International journal of information management, 2010 - Elsevier
Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

The effect of initial trust on user adoption of mobile payment

T Zhou - Information development, 2011 - journals.sagepub.com
Due to the high perceived risk and low switching cost, it is critical to building users' initial
trust in mobile payment in order to facilitate their adoption and usage. The purpose of this …

How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

M Zhang, Y Liu, Y Wang, L Zhao - Computers in Human Behavior, 2022 - Elsevier
Live streaming commerce has been the mainstream of e-commerce in recent years.
Although live streaming research has gained interest, a holistic model explaining why …

Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19

RA Pop, E Hlédik, DC Dabija - Technological Forecasting and Social …, 2023 - Elsevier
Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …

Online food delivery services and consumers' purchase intention: Integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood …

SG Pillai, WG Kim, K Haldorai, HS Kim - International journal of hospitality …, 2022 - Elsevier
Online food delivery services are a growing sector of the hospitality industry. As such, it is
important to gain a better understanding of the factors that influence consumer attitudes and …

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

K Kang, J Lu, L Guo, W Li - International journal of information …, 2021 - Elsevier
Interactivity, which is a key characteristic of the live streaming commerce environment,
fosters users' active attitudes and behaviors in communications and transactions. However …

To shop or not: Understanding Chinese consumers' live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size …

Y Ma - Telematics and Informatics, 2021 - Elsevier
Live-stream shopping is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

L Guo, X Hu, J Lu, L Ma - Internet Research, 2021 - emerald.com
Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …

Investigating the impact of social media advertising features on customer purchase intention

AA Alalwan - International journal of information management, 2018 - Elsevier
Social media is being increasingly used as a platform to conduct marketing and advertising
activities. Organizations have spent a lot of time, money, and resources on social media ads …

Virtual agents and flow experience: An empirical examination of AI-powered chatbots

AM Baabdullah, AA Alalwan, RS Algharabat… - … Forecasting and Social …, 2022 - Elsevier
The aspects that could shape customers' virtual experiences with chatbot applications are
poorly understood. Therefore, this study aims to empirically examine the main factors that …