[EN] Although increasingly valued and demanded by consumers, sustainability qualities
regarding both product and packaging are not always transmitted effectively. In many …

Aim of study: To understand how a consumer's decision-making process on wine choice
varies when faced with labels introducing either a scratch-and-sniff strip or a Thermo …

Purpose The rapid expansion of the organic food market represents a growth opportunity
and a new challenge for organic food producers and manufacturers who face increasingly …

Previous studies have documented the decisive impact of various product design elements
on consumers' attitudes and decisions. However, research is missing on the impact of visual …

The consumer packaged goods (CPG) industry is dominated by major Western brands. The
dominance of such major brands extends to Asian burgeoning markets. These …

Numerous studies have found that there are many visual design elements on children's food
packaging that influence children's tasty, including color, shape, font, size, material, and …

To further develop scientific food packaging design methods, providing consumers with
more accurate and prompt food packaging information, the article comprehensively …

Packaging waste has become a significant problem in China. The paper stems from growing
awareness of packaging and environmental protection. To explore the perception of …

How a species is represented by marketers of animal-based products both reflects and
shapes how consumers think about that animal. By examining the explicit statements, and …

Minimalism has been very popular in the 21st century, finding its way back into art, graphic
design, and even becoming a popular lifestyle. While it is a suitable aesthetic for branding …