The growth of the Metaverse has been massive in the last two years. However, limited
evidence exists to understand how consumers perceive it as a potential retail space. This …

Purpose This research aims to examine the role of consumers' brand trust and attachment
on advocacy intention before and after the occurrence of brand misconduct in retail banking …

Purpose This study seeks to examine the buffering effect of the brand equity of a destination
on the customer responses to a service failure of the hotel/restaurant industry, which …

The consequences of perceived justice are dynamic. The way in which perceived justice is
evolutionarily dynamic in customers' emotional states and loyalty intentions remains unclear …

Background The increasing health challenge in urban India has led to consumers to change
their diet preferences by shifting away from staple cereals and making way for healthier …

Purpose The purpose of this research is to conceptually study the extent to which an
entrepreneurial strategic posture intensifies or restrains the influence of a reputation …

The spread of the Internet, the proliferation of mobile devices, and the onset of the COVID-19
pandemic have given impetus to online shopping in Ghana and the subregion. This situation …

The purpose of this paper is to examine the possibilities of fitting distinct transgressive
variables in an underdeveloped context of financial econometric models based and set up in …