The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to …
S Viscomi - Atlantic Marketing Journal, 2023 - digitalcommons.kennesaw.edu
The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers' deeper needs and meeting their …
S Rasool, AA Kiyani, FB Siali, H Ting… - International Review of …, 2017 - dergipark.org.tr
The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the …
A Mardumyan, W Sabadie - Recherche et Applications en …, 2024 - journals.sagepub.com
La demande de médiation, dans laquelle une tierce personne neutre offre des conseils pour résoudre un conflit entre un client et une entreprise, continue d'augmenter régulièrement en …
Companies have a moral responsibility to treat customers fairly. One way for companies to do so is to allow their employees to exercise reasonableness in their interactions with …
C Zhou, P Albuquerque… - Journal of Marketing …, 2021 - journals.sagepub.com
To understand the impact of competition on organizational service reliability decisions, this study investigates whether firms in the airline industry consider competitors' actions when …
C Boshoff - South African Journal of Economic and Management …, 2014 - journals.co.za
Much of the current service failure and recovery literature centres on reactive, post hoc measures that managers can take to address service failure. More importantly, much of the …
KKF So - PhD diss., Griffith University, 2013 - tarjomano.com
An Investigation of the Role of Customer Engagement in Strengthening Service Brand Loyalty Page 1 An Investigation of the Role of Customer Engagement in Strengthening …
NNB Rosli, SRBM Zainal - Global Business and Management …, 2022 - gbmrjournal.com
Purpose: The purpose of this conceptual paper is to further discuss the importance of service innovation stimulus (leadership, people management, knowledge management and …