Colour is perhaps the single most important element as far as the design of multisensory
product packaging is concerned. It plays a key role in capturing the attention of the shopper …

A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …

For centuries, if not millennia, people have associated the basic tastes (eg, sweet, bitter,
salty, and sour) with specific colours. While the range of tastes may have changed, and the …

Experimental psychologists, psychophysicists, food/sensory scientists, and marketers have
long been interested in, and/or speculated about, what exactly the relationship, if any, might …

Across the millennia, and across a range of disciplines, there has been a widespread desire
to connect, or translate between, the senses in a manner that is meaningful, rather than …

Recent research has shown that the colors of plateware, glassware, cups, packaging, and
even of the ambient and its lighting are able to influence consumers' preferences …

The last few years have seen a rapid growth of interest amongst researchers in the
crossmodal correspondences. One of the correspondences that has long intrigued artists is …

Background music adds a multisensory element to marketing and e‐commerce. Applying
interactive sensory‐enabling technologies (SETs) to online shopping websites is an area of …

Recent research demonstrates the existence of a number of surprising associations
(otherwise known as crossmodal correspondences) between seemingly non-related …