Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

This study aims to synthesize a comprehensive view of the use of AI in each stage of a
series of marketing campaigns, including the stages of planning, initiating the marketing …

Metaverse has attained global attention since its announcement, and several discussions
and analyses have been actively going on in the current research for the past year. The …

Cognitive analytics employs and analyses complex and heterogeneous data sources
generating deeper insights that mimic the natural intelligence of the human brain. Cognitive …

Unconventional reservoirs are the productive zones in other words the rock quality and the
mechanical properties of the rocks this process is devastating if humans or people try to …

This study investigates the transformative impact of artificial intelligence (AI) on marketing
communications through an evaluation research approach. Focused on enhancing …

Digital marketing has been a key enabler for any business organization in today's digital
world. It uses electronic means for promotion of products and services. Emergence and …

Recent advances in artificial intelligence have had a growing impact, and the marketing
discipline is no exception. This study carries out an analysis of the impact of artificial …

The aim of this study is to explore customers' acceptance of digital marketing techniques.
Based on a literature review on digital marketing research, three techniques were chosen for …