Although social media has become a crucial part of an entrepreneur's strategies and
practices, little research on social media usage as related to entrepreneurial opportunity …

The research analyzed the influence of social media adoption on SMEs' business
performance by examining the mediating role of entrepreneurship orientation and the …

Small business entrepreneurs can easily start their business, although they often lack the
necessary knowledge, resulting in business failure. Digital technology has become an …

Inappropriate social interactions of entrepreneurs can generate negative effects in the peer-
to-peer lending market. To address this problem and assist peer-to-peer entrepreneurs in …

The purpose of this study is to research the impact of social media (Twitter, Facebook and
Instagram) on consumer behaviour in Nigeria. The objectives of the study are:(i) determine …

The last two decades have seen tremendous growth in information and communication
technologies (ICTs) in the Global North and Global South. Many African policymakers …

À l'ère du numérique, la nouvelle vague d'entrepreneur se situent dans le virale, ils sont
présent un peut partout et arrivent à marquer leurs présence dans le secteur du ecommerce …

Consumer purchase decisions is a vital process for online fashion retailers to customers.
The Corona pandemic has resulted in more people purchasing through the internet and …

Platform-centric startups that generate value by facilitating interactions between two or more
interdependent groups digitally transform and disrupt the business environment, leading to …