The research analyzed the influence of social media adoption on SMEs' business performance by examining the mediating role of entrepreneurship orientation and the …
P Rachapaettayakom… - 2022 7th International …, 2022 - ieeexplore.ieee.org
Small business entrepreneurs can easily start their business, although they often lack the necessary knowledge, resulting in business failure. Digital technology has become an …
M Junaid, GE Franco, K Abbas… - … facets of consumer …, 2023 - books.google.com
Inappropriate social interactions of entrepreneurs can generate negative effects in the peer- to-peer lending market. To address this problem and assist peer-to-peer entrepreneurs in …
The purpose of this study is to research the impact of social media (Twitter, Facebook and Instagram) on consumer behaviour in Nigeria. The objectives of the study are:(i) determine …
P Arthur - … Technologies, Innovation and Development in Africa, 2020 - Springer
The last two decades have seen tremendous growth in information and communication technologies (ICTs) in the Global North and Global South. Many African policymakers …
DIF Aicha - Al Bashaer Economic Journal, 2022 - asjp.cerist.dz
À l'ère du numérique, la nouvelle vague d'entrepreneur se situent dans le virale, ils sont présent un peut partout et arrivent à marquer leurs présence dans le secteur du ecommerce …
Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and …
Platform-centric startups that generate value by facilitating interactions between two or more interdependent groups digitally transform and disrupt the business environment, leading to …