Purpose Combining technology acceptance model and the theory of planned behavior, this
study aims to analyze influencing factors on intention of sharing heritage tourism experience …

The COVID-19 pandemic enhanced social media communications at a time individuals were
unable to leave their homes due to the lockdown measures. A lack of research has been …

Residents' voluntary word-of-mouth (WOM), especially positive WOM, is scarcely
investigated. Since different human–place relationship factors influence residents' WOM …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

This fourth edition of The Geography of Tourism and Recreation provides students with a
comprehensive introduction to the interrelationship between tourism, leisure and recreation …

Influencer marketing has impacted all industries, including travel and tourism. Many
Destination Management Organizations (DMOs) are leveraging the influence of online …

This work explores how Italian regional Destination Management Organisations (DMOs)
strategically employ Facebook to promote and market their destinations, and improves on …

This study explores the adoption of digital technology in sustainable tourism destinations
and provides insights into current research. Using a bibliometric analysis approach, it …

This paper contributes to the post-Covid urban tourism debate. It focuses on how cities
respond to the pandemic asking how and to what extent urban destination brands are …

This ground-breaking volume on the relationships between tourism and innovation provides
an overview of relevant innovation theories and related literatures on entrepreneurship …