New ventures face a variety of competitive and external challenges as they seek high
performance. This requires an assortment of market and non-market growth strategies best …

This study examined the influence of different value dimensions of gamification on two
important marketing outcomes, brand loyalty and word‐of‐mouth (WOM), using a mixed …

Social phenomena can rarely be attributed to single causes--instead, they typically stem
from a myriad of interwoven factors that are often difficult to untangle. Drawing on set theory …

Digital technologies are radically changing how established organizations design novel
services. Digital transformation (DT) strategies are executed to manage the transition from …

This study demonstrates the value of integrating different analytical perspectives to identify
significant factors and characterize their importance. Specifically, we combine three …

Qualitative comparative analysis (QCA) allows researchers to study how configurations of
conditions lead to outcomes and, thereby, richly explain the dynamics of complex digital …

Digital business model innovation (BMI) is critical to achieving and sustaining
competitiveness in technology-driven environments. In those environments, firms must not …

Abstract Research Summary The last decade has witnessed an increasing interest in the
use of history and historical research methods in strategy research. We discuss how and …

We develop and test an overarching model of entrepreneurial intention that includes profit,
social impact, and innovation as the three main drivers of entrepreneurial behavior. A …

The literature on the motivation for social entrepreneurship focuses mainly on prosocial
attitude. Very little research has been undertaken to understand the innovation and profit …