Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association

JW Treem, PM Leonardi - Annals of the International …, 2013 - Taylor & Francis
The use of social media technologies—such as blogs, wikis, social networking sites, social
tagging, and microblogging—is proliferating at an incredible pace. One area of increasing …

Why we twitter: understanding microblogging usage and communities

A Java, X Song, T Finin, B Tseng - Proceedings of the 9th WebKDD and …, 2007 - dl.acm.org
Microblogging is a new form of communication in which users can describe their current
status in short posts distributed by instant messages, mobile phones, email or the Web …

Why we twitter: An analysis of a microblogging community

A Java, X Song, T Finin, B Tseng - … on Social Network Mining and Analysis, 2007 - Springer
Microblogging is a new form of communication in which users describe their current status in
short posts distributed by instant messages, mobile phones, email or the Web. We present …

Discovering influencers for marketing in the blogosphere

YM Li, CY Lai, CW Chen - Information Sciences, 2011 - Elsevier
Discovering influential bloggers will not only allow us to understand better the social
activities taking place in the blogosphere, but will also provide unique opportunities for sales …

Effects of feedback and peer pressure on contributions to enterprise social media

MJ Brzozowski, T Sandholm, T Hogg - Proceedings of the 2009 ACM …, 2009 - dl.acm.org
Increasingly, large organizations are experimenting with internal social media (eg, blogs,
forums) as a platform for widespread distributed collaboration. Contributions to their …

Corporate blogs as e-CRM tools–Building consumer engagement through content management

V Ahuja, Y Medury - Journal of Database Marketing & Customer Strategy …, 2010 - Springer
Corporate Blogs are fast emerging as new organizational tools for marketing, building brand
relationships and Customer Relationship Management. This study has been conducted to …

WaterCooler: exploring an organization through enterprise social media

MJ Brzozowski - Proceedings of the 2009 ACM International …, 2009 - dl.acm.org
As organizations scale up, their collective knowledge increases, and the potential for
serendipitous collaboration between members grows dramatically. However, finding people …

Microblogging inside and outside the workplace

K Ehrlich, N Shami - Proceedings of the International AAAI Conference …, 2010 - ojs.aaai.org
Microblogging has recently generated a lot of research interest. Yet very little is known about
how corporate employees use microblogging tools. This study examined microblogging in …

Identifying key users in online social networks: A pagerank based approach

J Heidemann, M Klier, F Probst - 2010 - aisel.aisnet.org
Online social networks evolved into a global mainstream medium that generates an
increasing social and economic impact. However, many online social networks face the …

Network externalities and technology use: A quantitative analysis of intraorganizational blogs

S Wattal, P Racherla, M Mandviwalla - Journal of Management …, 2010 - Taylor & Francis
We examine the role of network externalities on the use of blogs in an organization. Prior
research has considered social influences such as peer pressure, but there is little prior …