[HTML][HTML] Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology …
R Payal, N Sharma, YK Dwivedi - Electronic Commerce Research and …, 2024 - Elsevier
We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …
stimulating the purchase intentions towards a brand in real world. The participants recruited …
The evaluation of innovation efficiency and analysis of government subsidies influence—Evidence from China's metaverse listed companies
L Chen, S Tao, X Xie, W Huang, W Zhu - Technological Forecasting and …, 2024 - Elsevier
The emergence of the metaverse industry is a potential new engine of economic growth. The
government, which has a stake in every innovation, should respond by providing a favorable …
government, which has a stake in every innovation, should respond by providing a favorable …
[PDF][PDF] Interdisciplinary Research on the Metaverse: General and Library Perspectives on Bibliometric Insights
MA Taj, MA Vyas, MA Kumar - 2024 - researchgate.net
This bibliometric study examines Metaverse research (2014-2023) to unravel its evolution,
trends, interdisciplinary dimensions, and library engagement. Utilizing Scopus, 2290 …
trends, interdisciplinary dimensions, and library engagement. Utilizing Scopus, 2290 …