Social media is changing the way information is communicated to and from people around
the world. The rapid use of social media is changing the way firms respond to consumer's …

Whilst many studies have examined social media use from a consumer perspective,
relatively few have examined its use by small and medium sized enterprises (SMEs), a …

Social media has changed the way businesses relate to their customers. Since the
beginning of social media, traditional methods of communicating with customers have …

Purpose–The purpose of this paper is to verify the factors–word-of-mouth (WOM) information
and dynamic capability–that affect industrial buyer-based relationship quality and to …

The purpose of this research to analyze the effect of social media marketing on Brand
Loyalty by mediating Brand Equity and Brand Trust. The population in this study were all …

The adoption and use of Information and Communication Technologies (ICTs) is widely
regarded as essential in contemporary organisational environments. Such technologies …

Traditional methods of building brand equity rely on the traditional Integrated Marketing
Communications framework. Developments in the Internet have provided new …

Perkembangan internet saat ini terjadi sangat pesat, pertukaran informasi pun menjadi
semakin mudah dan cepat. Hal ini yang membuat masyarakat cenderung lebih …

The utilization of social media by consumers has exponentially increased since its inception,
and the use of it as a marketing device by businesses has exploded in the recent years. The …

The development of social media has provided a paradigm shift in the way firms
communicate with their customers, suppliers, competitors and other external sources. Much …