How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including …
Early in 2009, Denis and I had coffee outside a little café in Padua, Italy. We were attending a symposium organized by the European Journal of Communication on the consequences …
N Malmelin, J Moisander - International Journal on Media …, 2014 - Taylor & Francis
This article provides a systematic overview and conceptual analysis of existing research on brands and branding in the literature on media management. The aim is to advance …
J Royle, A Laing - International journal of information management, 2014 - Elsevier
Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps …
The Palgrave Global Media Policy and Business Series has published to date (2017) 15 volumes since its launch in 2012. Concentrating on the social, cultural, political, political …
Already among the most important sectors of the US economy, the entertainment and media industries are continuing to grow worldwide. Fully updated, the tenth edition of …
Innovation is about change, and media products and services are changing. The processes of production and distribution of media are changing. The ownership and financing of media …
In attempting to break with a 'fall from grace'narrative that may structure analysis of the rapid professionalization and monetization of previously amateur online video content on the main …
Eines der wesentlichen Kennzeichen des Medien-und Internetmanagement ist seine erhebliche Dynamik und zunehmende Komplexität. Neben der erfreulichen Nachfrage nach …