Actors, actants, audiences, and activities in cross-media news work: A matrix and a research agenda

SC Lewis, O Westlund - Digital journalism, 2015 - Taylor & Francis
In contemporary journalism, there is a need for better conceptualizing the changing nature of
human actors, nonhuman technological actants, and diverse representations of audiences …

[图书][B] Social media entertainment: The new intersection of Hollywood and Silicon Valley

D Craig, S Cunningham - 2019 - books.google.com
How the transformation of social media platforms and user-experience have redefined the
entertainment industry In a little over a decade, competing social media platforms, including …

McQuail's media and mass communication theory

D McQuail - 2020 - torrossa.com
Early in 2009, Denis and I had coffee outside a little café in Padua, Italy. We were attending
a symposium organized by the European Journal of Communication on the consequences …

Brands and branding in media management—Toward a research agenda

N Malmelin, J Moisander - International Journal on Media …, 2014 - Taylor & Francis
This article provides a systematic overview and conceptual analysis of existing research on
brands and branding in the literature on media management. The aim is to advance …

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

J Royle, A Laing - International journal of information management, 2014 - Elsevier
Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps
are not clearly identified. The research aims to specify any digital marketing skills gaps …

[图书][B] Platform power and policy in transforming television markets

T Evens, K Donders - 2018 - Springer
The Palgrave Global Media Policy and Business Series has published to date (2017) 15
volumes since its launch in 2012. Concentrating on the social, cultural, political, political …

[图书][B] Entertainment industry economics: A guide for financial analysis

HL Vogel - 2020 - books.google.com
Already among the most important sectors of the US economy, the entertainment and media
industries are continuing to grow worldwide. Fully updated, the tenth edition of …

[图书][B] Media innovations: A multidisciplinary study of change

T Storsul, AH Krumsvik - 2013 - diva-portal.org
Innovation is about change, and media products and services are changing. The processes
of production and distribution of media are changing. The ownership and financing of media …

YouTube, multichannel networks and the accelerated evolution of the new screen ecology

S Cunningham, D Craig, J Silver - Convergence, 2016 - journals.sagepub.com
In attempting to break with a 'fall from grace'narrative that may structure analysis of the rapid
professionalization and monetization of previously amateur online video content on the main …

[图书][B] Medien-und internetmanagement

BW Wirtz - 2006 - Springer
Eines der wesentlichen Kennzeichen des Medien-und Internetmanagement ist seine
erhebliche Dynamik und zunehmende Komplexität. Neben der erfreulichen Nachfrage nach …