Purpose Drawing upon the social cognitive and customer engagement theories, the purpose
of this paper is to investigate how individuals' simple follow, purely aiming for information but …

This work forms a part of a series of “on the ground” studies dealing with (post-) conflict
situations, focusing on the iterative, participatory design of a tool, Cyberactivist, for protection …

Social Media is considered as a first-rate open communication platform to connect directly
with customers. One of the most noteworthy customs to connect with the consumers through …

Social Media is now determined as an excellent communicative tool to connect directly with
consumers. One of the most significant ways to connect with the consumers through these …

Social Media is now determined as an excellent communicative tool to connect directly with
consumers. One of the most significant ways to connect with the consumers through these …

Purpose: The focus of this paper is providing a suggested approach to the nature of the
relationship between the customer engagement and customer loyalty through the mediation …

Social Media is now determined as an excellent communicative tool to connect directly with
consumers. One of the most significant ways to connect with the consumers through these …

Media społecznościowe są obecnie jednym z narzędzi komunikacyjnych służących do
utrzymywania bezpośredniej relacji z klientami przez całą dobę. Do sposobów komunikacji …

Bosnia-Herzegovina and its entity, Republika Srpska are among the most fragile democratic
post-war environments in Europe. During the initial phase of our long-term participatory …

The major dilemma of marketing professionals is to justify the investment or expenditure on
activities related to consumer engagement. Antecedents of consumer engagement are …