Retail store operations: Literature review and research directions
S Mou, DJ Robb, N DeHoratius - European Journal of Operational …, 2018 - Elsevier
In the digital age, retail store operations face a variety of novel challenges and complexities.
We review 255 papers on retail store operations from 32 operations research, management …
We review 255 papers on retail store operations from 32 operations research, management …
Retail grocery store marketing strategies and obesity: an integrative review
CONTEXT: In-store food marketing can influence food-purchasing behaviors and warrants
increased attention given the dramatic rise in obesity. Descriptive and experimental studies …
increased attention given the dramatic rise in obesity. Descriptive and experimental studies …
Future of retailer profitability: An organizing framework
Retailers are dynamic in nature, and their strategies keep evolving with changing scenarios
and availability of new technologies. In the current scenario, there is a need for a …
and availability of new technologies. In the current scenario, there is a need for a …
Innovations in shopper marketing: Current insights and future research issues
Shopper marketing refers to the planning and execution of all marketing activities that
influence a shopper along, and beyond, the entire path-to-purchase, from the point at which …
influence a shopper along, and beyond, the entire path-to-purchase, from the point at which …
Retailer marketing communications in the digital age: getting the right message to the right shopper at the right time
The evolving retail landscape in the digital age has resulted in opportunities and novel
capabilities for retailers. This paper identifies four key challenges facing retailers based on …
capabilities for retailers. This paper identifies four key challenges facing retailers based on …
Communication and promotion decisions in retailing: a review and directions for future research
Communication and promotion decisions are a fundamental part of retailer customer
experience management strategy. In this review paper, we address two key questions from a …
experience management strategy. In this review paper, we address two key questions from a …
Which products are more responsive to in-store displays: utilitarian or hedonic?
Á Garrido-Morgado, Ó González-Benito… - Journal of …, 2021 - Elsevier
In-store displays aim to boost sales of both utilitarian and hedonic products. Noting typical
differences in the information processing and purchase behavior evoked by these product …
differences in the information processing and purchase behavior evoked by these product …
An empirical analysis of the impact of promotional discounts on store performance
The received wisdom, reflected in popular marketing textbooks, is that featuring deeply
discounted items will generate additional store traffic for retailers that in turn will lead to …
discounted items will generate additional store traffic for retailers that in turn will lead to …
The trajectory of customer loyalty: an empirical test of Dick and Basu's loyalty framework
PV Ngobo - Journal of the Academy of Marketing Science, 2017 - Springer
The classic model of loyalty proposed by Dick and Basu (1994) assumes that customers can
be naturally classified in four loyalty conditions. This model has been tested with cross …
be naturally classified in four loyalty conditions. This model has been tested with cross …
[HTML][HTML] Increasing consumers' purchase intentions toward fair-trade products through partitioned pricing
Selling fair-trade products can be problematic because of their higher price when compared
with conventional alternatives. We propose that one way to solve this problem is to make …
with conventional alternatives. We propose that one way to solve this problem is to make …