The pace of retail evolution has increased dramatically, with the spread of the Internet and
as consumers have become more empowered by mobile phones and smart devices. This …

Advances in digital technologies coupled with the explosion of data are transforming the
marketing education landscape at a rapid pace. Given the scale and speed of digital …

To understand why and how marketing educators can best use generative artificial
intelligence (AI), such as ChatGPT, this article integrates a literature survey, interviews with …

Employers seeking to capitalize on current marketing graduates' technological savvy may
find a disappointing gap between their expectations and students' digital preparedness. This …

With the increased focus on the use of digital platforms to facilitate teaching and learning
comes the challenge of creating connections between international students and their new …

Integrating the psychological theories of'cue utilization'and'trust online', this study identifies
the cues in Instagram posts that build trust, in turn mediating consumers' positive attitudinal …

Technology and media have created skill needs that modern educators are compelled to
address to stay relevant. As a result, an emerging educational tool in marketing and media …

Purpose The rapid adoption of social media has resulted in a fundamental shift in the way
communication and collaboration take place. While social media is recognized as an …

The popularity of social media among students and practitioners has encouraged marketing
educators to find ways to incorporate social media into their classrooms. We offer results …

Purpose This paper aims to explore expanded uses for LinkedIn. com as a teaching tool,
beyond introductory assignments, for in-demand and emerging marketing techniques …