P He, Q Shang, ZS Chen, A Mardani… - Journal of Retailing and …, 2024 - Elsevier
With the growing popularity of the short video industry, restaurants are progressively capitalizing on the potential of short video platforms to market their food. This is …
H Tang, J Chen, X Ai, X Li, H He - European Journal of Operational …, 2023 - Elsevier
This study develops a game theoretical model with two-competing hardware/software platforms, to examine whether a platform should charge consumers for first-party content, or …
L Yang, Z Li, G Nan, D Li, M Li - Information & Management, 2023 - Elsevier
To increase the provision of digital content based on a pre-existing intellectual property (IP- based content), digital content platforms can either procure finished IP-based content made …
T Guo, S Zhong, X Wang, S Ma - Information & Management, 2024 - Elsevier
We investigate an intriguing strategy where rival content platforms jointly launch a membership bundle that allows consumers to access both of their platforms at a reduced …
H Song, R Wang, Y Tang - European Journal of Operational Research, 2024 - Elsevier
Consider a market where identical products are sold to consumers via two competing platforms: one traditional and the other social-commerce-based. The social commerce …
A Singh, S Sajeesh, P Bhardwaj - European Journal of Operational …, 2024 - Elsevier
The significance of online advertising as a primary revenue stream for digital media cannot be understated. However, the rising adoption of ad-blocking software by users has …
E Kalinová - Ad Alta: Journal of Interdisciplinary Research, 2022 - search.ebscohost.com
Artificial Intelligence (AI) is becoming more common in our daily life. One of the biggest segments of AI is used in business. Technologies are changing at a rapid pace and in …
We explore media platforms' investment strategies for two-sided beneficial value-added services, which can directly benefit both consumers and advertisers, and ad pricing …
Q Lu, N Matsushima - The Journal of Industrial Economics, 2022 - Wiley Online Library
We study the impact of competitive personalized pricing in a Hotelling duopoly model where consumers can purchase from both firms. We show that the impact crucially depends on the …