Sentiment classification of time-sync comments: A semi-supervised hierarchical deep learning method

R Gao, X Yao, Z Wang, MZ Abedin - European Journal of Operational …, 2024 - Elsevier
Time-sync comment (TSC) has emerged as a new type of textual comment for real-time user
interactions on online video platforms. The sentiment classification of TSCs provides …

Short video channel strategy for restaurants in the platform service supply chain

P He, Q Shang, ZS Chen, A Mardani… - Journal of Retailing and …, 2024 - Elsevier
With the growing popularity of the short video industry, restaurants are progressively
capitalizing on the potential of short video platforms to market their food. This is …

First-party content decision under competitive hardware/software platforms: Free vs. charge

H Tang, J Chen, X Ai, X Li, H He - European Journal of Operational …, 2023 - Elsevier
This study develops a game theoretical model with two-competing hardware/software
platforms, to examine whether a platform should charge consumers for first-party content, or …

Optimal IP-based content provision model for digital content platforms

L Yang, Z Li, G Nan, D Li, M Li - Information & Management, 2023 - Elsevier
To increase the provision of digital content based on a pre-existing intellectual property (IP-
based content), digital content platforms can either procure finished IP-based content made …

Membership bundles in content platforms: Bundle decision and content distribution

T Guo, S Zhong, X Wang, S Ma - Information & Management, 2024 - Elsevier
We investigate an intriguing strategy where rival content platforms jointly launch a
membership bundle that allows consumers to access both of their platforms at a reduced …

Competition or cooperation: Strategy analysis for a social commerce platform

H Song, R Wang, Y Tang - European Journal of Operational Research, 2024 - Elsevier
Consider a market where identical products are sold to consumers via two competing
platforms: one traditional and the other social-commerce-based. The social commerce …

Whitelisting versus advertising-recovery: Strategies to overcome advertising blocking by consumers

A Singh, S Sajeesh, P Bhardwaj - European Journal of Operational …, 2024 - Elsevier
The significance of online advertising as a primary revenue stream for digital media cannot
be understated. However, the rising adoption of ad-blocking software by users has …

USAGE OF ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA IN EUROPE.

E Kalinová - Ad Alta: Journal of Interdisciplinary Research, 2022 - search.ebscohost.com
Artificial Intelligence (AI) is becoming more common in our daily life. One of the biggest
segments of AI is used in business. Technologies are changing at a rapid pace and in …

Two-Sided Beneficial Value-Added Service Investment and Pricing Strategies in Asymmetric/Symmetric Investment Scenarios

F An, G Liu - Symmetry, 2023 - mdpi.com
We explore media platforms' investment strategies for two-sided beneficial value-added
services, which can directly benefit both consumers and advertisers, and ad pricing …

Personalized pricing when consumers can purchase multiple items

Q Lu, N Matsushima - The Journal of Industrial Economics, 2022 - Wiley Online Library
We study the impact of competitive personalized pricing in a Hotelling duopoly model where
consumers can purchase from both firms. We show that the impact crucially depends on the …