[PDF][PDF] From traditional business shifted towards transformation: The emerging business opportunities and challenges in 'Metaverse'era

K Yawised, D Apasrawirote, C Boonparn - Incbaa, 2022 - researchgate.net
This study aimed to explore the implications of marketing practices based on current
literature on how businesses utilize a new frontier of technology in conjunction with …

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand …

RA Rather, T Rasul, H Khan, I Khan - International Journal of Hospitality …, 2024 - Elsevier
Although insights into consumer-brand-engagement (CBE), experience, and relationship
quality are recognized as significant research priorities, limited remains recognized about …

The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes

F Li, J Ma - Tourism Management, 2023 - Elsevier
A well-designed logo can assist destination marketers in the development of destination
identity and image, and yet the factors that contribute to an effective destination logo are …

Tourism environmental impacts assessment to guide public authorities towards sustainable choices for the post-COVID era

S Candia, F Pirlone - Sustainability, 2021 - mdpi.com
The collapse of tourism caused by the COVID-19 pandemic is forcing many destinations to
rethink their economic model, by focusing on sustainability and innovation. Advances in …

A cost-benefit approach of consumers' intentions to participate in highly co-creative tourism activities during and after COVID-19: Evidence from wine tourism

A Eletxigerra, AM Caldeira, E Kastenholz - Journal of Hospitality and …, 2023 - Elsevier
From a provider perspective, co-creation has contributed to design more personalized,
authentic and memorable destinations and experiences. However, the COVID-19 outbreak …

[HTML][HTML] What shapes tourists' visit intention in different stages of public health crises? The influence of destination image, information-literacy self-efficacy, and …

CM Sabiote-Ortiz, JA Castañeda-García… - Journal of Destination …, 2024 - Elsevier
This empirical study aims to identify the components of destination image and tourist
motivation that help explain tourist visit intention during different stages of a major public …

The COVID-19 pandemic and tourists' risk perceptions: Tourism policies' mediating role in sustainable and resilient recovery in the New Normal

S Zhang, T Sun, Y Lu - Sustainability, 2023 - mdpi.com
The COVID-19 health crisis has had unprecedented impacts on the global tourism industry,
creating a sense of insecurity among tourists about destinations. Thus, rebuilding tourists' …

The moderating effect of safety image on Guests' perceived risk and revisit intentions in luxury hotels

CK Pai, H Chen, Y Wang - International Journal of Tourism …, 2024 - Wiley Online Library
This study explores the relationship between perceived risk and intention to revisit, based on
four core dimensions of the subjectively perceived risk of luxury hotel guests to hotel safety …

Digital marketing strategies driven by wellbeing in virtual communities: Literature review

Z Ayachi, R Jallouli - Journal of Telecommunications and the …, 2022 - search.informit.org
In the new era ushered in by Covid-19, priority has been given to peoples' wellbeing.
Wellbeing in virtual communities was analysed from several perspectives, such as …

Visualizing the development of research on tourism resilience with mixed methods

H Hu, K Xu - Sage Open, 2022 - journals.sagepub.com
Using bibliometric analysis, quantitative content analysis, qualitative thematic analysis, and
spatial analysis, this paper analyzes the intellectual landscape of research on tourism …