H Al Naqbi, Z Bahroun, V Ahmed - Sustainability, 2024 - mdpi.com
In this review, utilizing the PRISMA methodology, a comprehensive analysis of the use of Generative Artificial Intelligence (GAI) across diverse professional sectors is presented …
Generative artificial intelligence as a new context for management theories: analysis of ChatGPT | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
X Ma, Y Huo - Technology in Society, 2023 - Elsevier
As a rapidly emerging generative AI chatbot, ChatGPT has garnered unprecedented global attention for its advanced AI-based text generation capabilities. However, the issue of …
Shifting towards a more data-driven culture is a key antecedent of business success in today's digital era. Previous research has paid attention to exploring the influence of …
B Niu, GFN Mvondo - Journal of Retailing and Consumer Services, 2024 - Elsevier
This research aims to explore the determinants of users' satisfaction and loyalty towards ChatGPT while also investigating ethical concerns related to the usage of the artificial …
H Kim, M Park - Journal of Retailing and Consumer Services, 2024 - Elsevier
Retailers are employing non-human endorsers as alternatives to traditional celebrities in digital marketing. We seek to identify the aspects of human-like virtual influencer …
Consumers prefer human service over chatbots in some contexts. We draw on treatments of trust in information systems research to propose a three-tiered model of trust which posits …
B Priya, V Sharma - Computers in Human Behavior, 2023 - Elsevier
With artificial intelligence entering all spheres of technology, it has also prompted financial businesses to enter into Intelligent Financial Technologies (FinTech). Chatbots and virtual …
Abstract The Amazon Alexa app is one of the most widely used voice assistant apps to manage customer information-seeking behavior and voice shopping. It provides …