Albeit scholars have conducted international franchising research for over two decades, our
understanding of the antecedents and outcomes of this particular type of internationalization …

Scholars across management fields have paid increasing attention to the dark side of
interorganizational relationships. We first summarize the concept of the “dark side” and its …

Although extant literature has shown that formal contracts and relational governance play a
key role in interorganizational relationships, the nature of their interplay still remains …

This paper synthesizes five decades of supply chain-related research from premier
managerially oriented marketing journals and provides a state-of-the-art integration and …

Purpose Contemporary supply chain relationships inherently rely on delegation of work
between organizations and, thus, are subject to agency problems for which a wide range of …

Despite the vast increase in marketing channels research published in the past decade, few
contemporary analyses review or synthesize the domain. This article provides a …

Drawing on contract governance literature and institutional theory, this study investigates the
differential effects of output-and behavior-based contract governance on buyer–supplier …

Digital service providers are increasingly “gamifying” their services (ie, enriching non-game
services with game elements) to foster additional user value in terms of specific user …

Das Lebenszyklusmodell beruht auf der generellen Hypothese, dass jedes Produkt am
Markt bestimmte Lebenszyklusphasen durchläuft, die unterschiedliche Absatz-und …

Internet-based business-to-business platforms involve a buyer side transacting with a seller
side, both of which are customers of an intermediary platform firm. Dyadic viewpoints implicit …