Abstract The commercialization of Suboptimal Food (SF) constitutes a promising lever to
tackle food waste. SF describes products that are unreservedly consumable but which have …

The interest surrounding consumer food waste behavior has been increasing in the
academia and civil society, with academic research focusing on understanding its causes …

Adapting responsible food marketing practices to different customer types can make a
valuable contribution to reducing food waste. The current study investigated the relation …

In European countries over 40% of food loss and waste occurs at the retail and consumer
stages; this situation cannot be sustained and remediation is urgently needed; opportunities …

Based on a survey of 3,504 consumers in the United States, this study investigates
acceptance for food with varying types of aesthetic imperfections. A product-based discrete …

This research addresses psychological determinants of consuming abnormally shaped fruits
and vegetables to reduce food waste. In a correlational online survey with 472 citizens of a …

Retailers aim to supply consumers exclusively with food products that are flawless, and
therefore impose strict standards that foods have to comply with before deemed qualified for …

Purpose There is a strong relationship between the changes that society faces and food.
The aim of this work is to analyse the differences between generations related to their …

We use social practice theory to explore food waste produced by university students living in
shared apartments. We use qualitative techniques including observation, fridge …

Household food waste represents one of the main challenges threatening the sustainability
of modern food systems globally. As is widely recognised, a deeper understanding of …