Engagement represents the commitment and bond between a brand and its customers, and
achieving high levels of engagement is now a competitive advantage for companies …

Firms regularly call on multiple social media communication tactics (eg influencers, user-
generated content and brand messages) to interact with their customers. Drawing on both …

The emergence of social media led to major changes in the manner in which retailers
accomplish their daily profession, particularly since they provide traders with platforms for …

Public opinions have become increasingly salient in water environmental governance,
especially in implementing nature-based solutions (NBS) projects. However, current studies …

The study is aimed to explore the relationship between the social media influence on
consumers and E-satisfaction (ESAT). A conceptual model is developed and tested using …

In the digital transformation, SMEs have gradually realized the benefits of social media as a
marketing tool to enhance their competitiveness. Studies about SMEs' social media …

Media sosial memberikan pilihan tambahan bagi pemasar untuk melacak perhatian
konsumen guna membangun kesadaran merek dan keterlibatan konsumen. Sejumlah …

Overconsumption poses severe ethical problems and causes harm to the environment.
Today many individuals change their consumption practices and actively limit their overall …

With the increase of usage in social media channels, individuals interact much more with
each other. For this reason, word of mouth communication activities between individuals …

The purpose of this study was to examine the effect of consumer consumption behavior on
sustainable consumption through social media and to verify the mediating effects of social …