The primary objective of this literature review is to examine the digital marketing strategies
used by online business sellers amidst the COVID-19 pandemic. In this case, effective …

Abstract Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) menjadi stagnan di
masa pandemi Covid-19. Banyak sekali UMKM mengalami penurunan penjualan dan tidak …

The issue of using marketing communication tools in the internet environment is quite
extensive. Innovation of the usual procedures is usually influenced by market development …

In the age of automation and artificial intelligence, the need for sustainable entrepreneurship
for job creation has significantly raised. For the development of sustainable …

Adanya pandemi COVID-19 menyebabkan kebiasaan masyarakat mengalami perubahan.
Semua aktivitas dilakukan dengan menggunakan internet. Hal ini menuntut pelaku UMKM …

Small retail business leaders use online marketing to connect with consumers and the
community. The purpose of this qualitative multiple case study was to explore the strategies …

Purpose This study aims to examine the determinants of Facebook adoption and its impact
on the performance of service-based small and medium enterprises (SMEs) in northwestern …

Background Traditional approaches to managing and leading in entrepreneurial systems,
founded on traditional, reductionist and linear thinking, could have issues coping with the …

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low
sales volume. Despite the fact that MSMEs provide employment opportunities for rural …

This study investigates the impact of Global Economic Policy Uncertainty (GEPU) on firms'
key marketing strategies namely, innovation as characterised by R&D spending and new …