Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward

NK Tiwary, RK Kumar, S Sarraf, P Kumar… - Journal of Business …, 2021 - Elsevier
Although various critical elements, such as media publicity, word of mouth, legislation, and
environmental factors, are not under the control of a company, they play a significant role in …

Social Media Analysis to Enhance Sustainable Knowledge Management: A Concise Literature Review

AM Alghamdi, SF Pileggi, O Sohaib - Sustainability, 2023 - mdpi.com
Although knowledge management relying on data from social networks has become an
integral part of common practices, there needs to be a well-defined body of knowledge that …

[HTML][HTML] Digital Disruption beyond Uber and Airbnb—Tracking the long tail of the sharing economy

A Geissinger, C Laurell, C Sandström - Technological Forecasting and …, 2020 - Elsevier
The sharing economy can be regarded as a discontinuous innovation that creates increased
abundance throughout society. Extant literature on the sharing economy has been …

Social media analytics for business-to-business marketing

R Agnihotri, KA Bakeshloo, S Mani - Industrial Marketing Management, 2023 - Elsevier
Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …

[HTML][HTML] Digital entrepreneurship and field conditions for institutional change–Investigating the enabling role of cities

A Geissinger, C Laurell, C Sandström… - … Forecasting and Social …, 2019 - Elsevier
Digital entrepreneurship may result in institutional turbulence and new initiatives are
frequently blocked by vested interest groups who posit superior financial and relational …

Assessing value creation in digital innovation ecosystems: A Social Media Analytics approach

Y Suseno, C Laurell, N Sick - The Journal of Strategic Information Systems, 2018 - Elsevier
This paper explores the creation of value through the interactions of consumer and
professional stakeholders in digital innovation ecosystems. We examine this by applying the …

Business analytics/business intelligence and IT infrastructure: impact on organizational agility

XF Chen, K Siau - Journal of Organizational and End User …, 2020 - igi-global.com
This is an empirical research investigating the impact of business analytics (BA) and
business intelligence (BI) use, IT infrastructure flexibility, and their interactions on …

A framework to improve retail customer experience: a qualitative study exploring the customer journey

M Poorrezaei, C Pich, S Resnick - Qualitative Market Research: An …, 2023 - emerald.com
A framework to improve retail customer experience: a qualitative study exploring the customer
journey | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: A social capital perspective

X Yang, G Li - Computers in Human Behavior, 2016 - Elsevier
With the current trend of co-creation, companies and consumers increasingly take
advantage of online co-creation communities to share and exchange product-related …

[HTML][HTML] Is transparency the new green? How business model transparency influences digital service adoption

D Trabucchi, AS Patrucco, T Buganza, G Marzi - Technovation, 2023 - Elsevier
The proliferation of data-driven business models raises privacy concerns, as users often
perceive a lack of transparency in how companies use their data. This study explores how …