" Modernist" culture is a complex constellation of cultural phenomena—the qualities of
economic goods based upon desire rather than need, aesthetics and experiential values …

This article reports an analysis of the Chinese discourse on McDonald's during three
historical periods: 1978-1991, 1992-2000, and 2001-2012. It finds that the Chinese …

The recent rise of 'digital activism'has promoted a questioning of the existing relationships
between state, markets, civil society and citizen action by developing new and networked …

Purpose This paper aims to examine how the official discourse of frugality evolved in China
between 1979 and 2015. Design/methodology/approach The study uses historical and …

This study examines the practice of product placement (or 'soft advertisement'/ruanxing
guanggao) in Chinese cinema in order to create an understanding of the specific realities of …

Studies on the politics of consumption often focus on identity issues and interpret particular
consumer choices as political resistance. Applying Althusser's and Williams' theory on …

Although homosexuality was decriminalised in 1997 and partially depathologised in 2001,
LGBTQ issues are still strictly censored in Chinese media. With the rapid growth of China's …

Analyzing contemporary Chinese literature, film, and television, Shen shows the significance
of nationalism for the mass imagination in post-socialist China. Chapters move from the …

This study theoretically connects a host of communication and sociological variables with
individuals' cognitive fashion involvement. Our empirical model tests an interaction effect …

GLOBAL ECONOMY if one wanted to raise again the idea that the superstructure follows the
base, then China-or more accurately, Western obsessions with the perceived threats and …