This literature review aims at providing a comprehensive and consolidated representation
on how Digital Transformation in Marketing has, so far, influenced value making for …

Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …

Objective: Digital marketing in the growing world has paved the way for many small-scale
businesses to reach every corner of the geographic locations that they could not reach …

Generative pre-trained transformer (GPT) technology has become a revolutionary deep-
learning tool for enabling businesses to generate coherent and contextually relevant text …

As digital marketing strategies become increasingly integrated into business models, unique
vulnerabilities to cyber threats make cybersecurity essential. This descriptive study provides …

The current research aims to systematically review the impact of the Internet of Things (IoT)
on online marketing, focusing on its opportunities and challenges. Using the PSALSAR …

The integration of personalized marketing strategies and data mining techniques in the
realm of digital business has garnered significant attention in recent years. This study …

In Slovakia, a significant increase in spending on digital advertising was recorded in 2021.
According to estimates, when compared to spending on other media types, online became …

The thesis provides a comprehensive overview of the current conditions of integrating digital
marketing practices in the context of the corporate landscape of Bangladesh. The aims of the …

Anotace Cílem práce je prozkoumat vztah mezi SEO a online retargetingem a jejich vliv na
nákupní záměr a vnímání otázek ochrany soukromí a také zhodnocení toho, jak reklama na …