Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …

Purpose Given that managers play a crucial role in developing and deploying AI for
marketing financial services, this study was aimed at better understanding their awareness …

The integration of artificial intelligence (AI) in customer relationship management (CRM)
holds great potential for enhancing organizational effectiveness. To achieve successful AI …

Purpose Artificial intelligence (AI) is used by banking services primarily to automate systems;
however, this ecosystem does not work in emerging markets because human intervention is …

Purpose This research set out to examine how financial advice provided by a human advisor
(vs robo-advisor) influences investment intentions in a retail banking context …

With the rapid advancement of artificial intelligence (AI) technology, the advertising industry
is at a crossroads of new opportunities and challenges. This pioneering study provides an in …

The marketing environment has experienced significant advancements due to the
transformative influence of technologies such as artificial intelligence, data analytics …

Purpose This study focuses on the use of ensemble machine learning (ML) in digital
marketing for the food delivery business. Methodology Artificial intelligence (AI) techniques …

South Asia has seen a digital revolution in recent years. The number of persons who use the
internet has risen drastically. They use it for shopping, social media and online sales …