This research paper investigates the impact of Artificial Intelligence (AI) in the realm of online
advertising, focusing on its influence on campaign targeting, user engagement, efficiency …

The application of artificial intelligence (AI) technology in customer relationship
management (CRM) systems has become a key focus for companies seeking to improve …

نوآوری های موجود در هوش مصنوعی و متاورس پتانسیل هایی ایجاد خواهد کرد که صنعت بانکداری را
متحول کند. هوش مصنوعی و متاورس با توانایی خود در تسهیل تراکنش‌های یکپارچه و ایمن، بهبود …‎

Improving marketing abilities, the quality of one product, and one connections with one
target audience are at the service marketing approach. The marketing of goods and services …

Purpose: The purpose of this study is to explore the perceptions of millennials and
Generation Z regarding AI applications in marketing, an area that has been rarely explored …

The purpose of the work is to determine the characteristics of the use of artificial intelligence
in logistics systems and digital marketing strategies of companies. The aim of the study is to …

This chapter intends to inform about the artificial intelligence intervention for enhancing the
marketing of products as India is climbing new heights through the “Digital India” movement …

Brands are constantly looking for strategies to meet customer needs in the marketplace and
to promote and market their products more effectively. As the new world of technology …

Technology can be defined as the application of scientific knowledge to meet a specific
practical need. This definition is an all-embracing one and is more relevant in a world which …

Tekoäly on kehittynyt nopeasti viimeisten vuosien aikana ja sitä on alettu hyödyntää useilla
eri aloilla, mukaan lukien digitaalisessa markkinoinnissa. Koska tekoälyn hyödyntäminen on …