This article investigates the usage of digital channels by UK small-and medium-sized
enterprises (SMEs) and assesses the impact caused on their strategic marketing position …

A substantial number of factors have been examined on the potentials of SMEs to exploit
mobile marketing devices to achieve a competitive edge. However, the limited scholarly …

Most micro-business managers in Nigeria do not see the adoption of digital marketing
technology (DMT) as vital for business. Many consider it as a precondition to support …

Purpose Electronic commerce (EC) strategy–performance logic has gained significant
popularity in the literature, particularly from the resource-based view (RBV) of theoretical …

The use of Information and Communication Technologies (ICTs) by Small and Medium
Sized Enterprises (SMEs) have the potential to enable these businesses to grow through …

Small and medium-size enterprises (SMEs) constitute a large and important sector of the US
and UK economies and e-commerce platforms have evolved that are designed specifically …

This paper presents the findings of recent research into e-government policies and initiatives
undertaken by the Government of Jamaica within the context of selective intervention …

It is well recognized that e‐business supports all parts of an organization's value chain, and
offers valuable competitive advantage to firms. SMFOEs (Small and Medium‐sized Family …

Many SMEs have been slow to exploit the potential of e-business. However, it can be difficult
for any firm to gain value from e-business, and particularly so for SMEs that may lack …

Trust is one of the most important constructs for understanding the adoption of information
technologies (IT). In this paper, we review and analyze two literatures on the construct of …