Vinted is a free digital sharing economy platform where individuals buy and sell second-
hand apparel. It is an example of industry 4.0 that promotes an innovative and successful …

Advertising has been one of brands' main allies in successfully promoting their products and
services, creating trends and changing consumer mindsets, which allows them to increase …

With the help of commercialization, inventions become marketable commodities that find
new ways of solving problems. Turning technology into reality requires an excellent …

Relatively recently, internal communication received little attention from theorists, since they
focused on external communication. The importance of internal communication is seen as …

The decision makers of every business firm take strenuous efforts to achieve the target of
sales promotion using different marketing strategies. In recent times, advertising is becoming …

Nowadays, social networks play a central role in communication media. In this scenario,
analysing the gender awareness fostered by the influencers is crucial. The research …

To turn technologies into successful products, it is necessary to understand the development
process from ideas to the market and to know how to measure performance. Performance …

Sustainability is a global challenge that must be addressed with determination and from
different fronts. It requires awareness and a change of habits, so education is crucial. This …

Esta investigación se enfoca en los efectos publicitarios, en cómo las marcas han optado
por invertir en un packaging más sostenible o la elaboración de un ecodiseño, debido a que …

This paper establishes a dataset through big data mining algorithms, obtains data objects in
the subspace according to data outlier characteristics, and derives the subspace outlier …