In just one decade, social media have revolutionized the life of many people and thus
attracted much attention, not only from industry, but also academia. To understand how …

Social Networking Sites (SNSs) are virtual communities where users can create individual
public profiles, interact with real-life friends, and meet other people based on shared …

The arrival of augmented reality (AR) on social networks in the form of filters is generating
new user experiences. Despite their potential as interactive marketing tools, previous …

The growing social media use worldwide has encouraged researchers to research on how
and why it is adopted. However, the majority of studies have focused on the individual rather …

Open AI's ChatGPT has emerged as a popular AI language model that can engage in
natural language conversations with users. Based on a qualitative research approach using …

Social commerce has recently expanded to operate in real time. The business model
associated with social commerce has great potential to generate big sales. In order to …

Purpose The purpose of this paper is to examine how user-generated positive social
electronic word-of-mouth (eWOM) via Facebook affects brand attitude and, consequently …

Entrepreneurship has gained widespread attention in the 21st century. This study aims to
examine the direct effect of self-perceived creativity on e-entrepreneurship intention and the …

According to one market research, fitness or running apps are hugely popular in Germany.
Such a trend prompts the question concerning the factors influencing German users' …

As social network services become more pervasive, social media advertising emerges as an
attractive vehicle for augmenting advertising effectiveness. To leverage this new means of …