The importance of data-driven decisions and support is increasing day by day in every
management area. The constant access to volume, variety, and veracity of data has made …

The objective of this paper is to conduct a systematic review of the literature on online
consumer reviews (OCRs) in order to provide understanding of the multi-featured nature and …

Business failure prediction or survival analysis can assist corporate organizations in better
understanding their performance and improving decision making. Based on aspect-based …

Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …

Advances in technology have fundamentally changed how information is produced and
consumed by all actors involved in tourism. Tourists can now access different sources of …

We investigate to what extent digital marketing strategies (such as having a digital marketing
plan, responsiveness to guest reviews, and monitoring and tracking online review …

Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …

The sharing of travel experiences has become ubiquitous in today's era. This study focuses
on a pervasive trend among Millennial consumers: the experience of benign envy toward …

Travelers can enjoy a wide range of choices with the assistance of online review websites
such as TripAdvisor. Online reviews provided by customers are an important portion of …

This paper analyses the impact of online reviews on hotel booking intention. The moderating
effect of brand image, star category, and price on this relationship was also tested. A …