Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …

The development of the “metaverse” has created new opportunities for brands' crypto
marketing and metaverse commerce. Non-fungible tokens (NFTs) are blockchain-based …

Through the combination of e-commerce and social media, social commerce has the
potential to significantly influence customers' purchase intentions. However, the …

Advances in mobile technologies and wireless Internet services have accelerated the
growth of the mobile app market. To nurture such growth, the usability of mobile apps must …

The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …

Social commerce (SC) is an upcoming trend that has changed the online shopping
experience by allowing e‐retailers to develop long‐term relationships with customers and …

Nowadays, most shoppers use e-business online platforms. However, consumer behaviors
need to be studied in terms of satisfaction and the intention to purchase and re-purchase …

Smart city initiatives are considered as the solutions for urban problems. One dimension of a
smart city, ie, smart people/society, suggests that a smart city requires high-quality social …

Social commerce (s-commerce) has become increasingly impactful to e-commerce and has
generated potential economic benefits. With the rise of online privacy concerns, we have …

Images and textual reviews are central to social commerce sites. But little is known about the
mechanism by which image quality and type of textual review (with personal experiences …