Web 2.0 and the social networks have changed how organizations interact with their publics.
They enable organizations to engage in symmetric dialogic communications with …

Social media facilitates and enhances communication between businesses and customers.
Nowadays, although it is commonly recognised that companies implement social media into …

Although public relations scholarship has often discussed the possibilities of dialogue and
engagement using social media, research has not truly explored this dynamic. Instead …

Teknolojik gelişmeler ve yaygınlaşan internet kullanımı, işletmelerin hedef müşterilerine
dijital medya gibi yeni ve yenilikçi yollar ile ulaşmasına neden olmaktadır. Tüketicilerin dijital …

Names: Kozinets, Robert V., 1964–editor.| Gambetti, Rossella, editor. Title: Netnography
unlimited: understanding technoculture using qualitative social media research/edited by …

Scholarship in public relations seems to be overly positive about social media. The
dominant discourse in public relations is that using social media is “good”, because social …

Purpose–At present no frameworks exist for services marketers to incorporate social media
(SM) within marketing communications planning. The majority of integrated marketing …

Using survey data collected from 463 local government officials from municipalities across
the United States, this study examines the use of social media tools by local governments …

A key aspect for understanding and explaining online communication is the micro level of
communication practitioners' social media usage and their general attitudes towards digital …

Purpose The aim of this study is to identify the relationship between employee-generated
content (EGC) and firm-generated content (FGC) in the form of LinkedIn posts, employer …