Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

This study aims to synthesize a comprehensive view of the use of AI in each stage of a
series of marketing campaigns, including the stages of planning, initiating the marketing …

The article contrasts digital and conventional marketing while also examining the
fundamentals of the idea of digital marketing, as well as its structure and characteristics in …

In the globalised world, artificial intelligence (AI) has proved to have a significant impact on
digital marketing. AI has transformed digital marketing campaigns with effective planning …

Islamic higher education (IHE) and non-religious/general higher education (GHE) are the
largest forms of higher education institution in Indonesia. IHE has utilized social media as a …

Introduction-Digital marketing, as a true area of marketing science, has succeeded to add
value to firms and improve customer engagement through electronic services. With the …

In recent times, use of AI based chatbots have increased tremendously. Chatbots have
turned to be very helpful in the field of education, marketing, environmental etc. In this study …

The burgeoning proliferation of Artificial Intelligence (AI) technologies has engendered a
transformative shift in various industries, and digital marketing is not an exception to this …

The outbreak of COVID-19 pandemic has significantly affected all the business units
worldwide. Half of small firms unluckily have been also hit by such pandemic and then …

The development of technology is inseparable from the development of digital marketing.
Businesses gather precise real-time customer insights and an outstanding customer …