This study investigates the effect of brand positioning (luxury vs. mass-market) on the
relationship between the type of green message (demarketing vs. environmental) and brand …

Purpose The purpose of the study is to investigate consumers' perceptions of status
motivations on retailers' sustainability efforts and whether collectivism and materialism …

The notion of sustainability has received increased attention among marketers, and in
theory. Though studies have discussed the crucial role of sustainable practices in shaping …

The fashion industry is one of the most important industries for the world economy, but is
also one of the most polluting. Some fashion companies have been adopting circular …

Eco-fashion brands strive to strike a balance between sustainability and product-related
aspects. While much has been written on the branding of sustainable fashion, little is known …

Freshwater sustainability has been emerging as a critical corporate social responsibility
issue for leading businesses worldwide. An increasing number of companies disclose and …

With the increase in consumer awareness of sustainability and diversified retailer brands,
the conceptualizations and dimensions of brand loyalty are changing. Existing research …

Stakeholders are increasingly aware of the aspect of sustainability, and the fact that the
circular economy facilitates the achievement of sustainable development goals. They place …

Purpose In the last two decades, the fashion value chain traveled to developing parts of the
world. To these nations, it paved a path for socio-economic development initially but lately …

The authors conducted a survey of 120 consumers in South Korea to study how fashion
brands can use “Higg Index” to increase information transparency, which then enhances …