The state of research in green marketing: a bibliometric review from 2005 to 2022

S Bhardwaj, K Nair, MU Tariq, A Ahmad, A Chitnis - Sustainability, 2023 - mdpi.com
Green products are composed of renewable resources and aim to minimize waste by
maximizing resource efficiency. Some examples of green products are recycled paper …

Green marketing in the digital age: A systematic literature review

S Alkhatib, P Kecskés, V Keller - Sustainability, 2023 - mdpi.com
This research aims to analyze and synthesize the research articles published over the past
ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The …

The impact of green marketing on consumer behavior in the market of palm oil products

R Machová, R Ambrus, T Zsigmond, F Bakó - Sustainability, 2022 - mdpi.com
The aim of the article is to examine the impact of green marketing on consumer behavior in
the market for products containing palm oil. The first chapter addresses the theoretical …

AI and machine learning for real-world problems

H Nozari, J Ghahremani-Nahr, A Szmelter-Jarosz - Advances In Computers, 2024 - Elsevier
Abstract The Internet of Things generates huge amounts of data through millions of devices.
Machine learning-based artificial intelligence uses data and provides insights for optimal …

A Survey for Investigating Key Performance Indicators in Digital Marketing

J Ghahremani-Nahr, H Nozari - … journal of Innovation in Marketing Elements, 2021 - ijime.ir
Participation in social networks has increased dramatically in recent years. Digital marketing
is one of the most important strategies that with the advent of the Internet, not only as one of …

[PDF][PDF] The impact of e-marketing on marketing performance as perceived by customers in Jordan

DM Bader, F Aityassine, M Khalayleh… - Inf. Sci …, 2022 - digitalcommons.aaru.edu.jo
The study's goal is to see how e-marketing affects marketing performance in Jordan, as
assessed by consumer satisfaction and loyalty. The basic data for this study was gathered …

A framework for IoT and blockchain based on marketing systems with an emphasis on big data analysis

A Aliahmadi, H Nozari, J Ghahremani-Nahr - International journal of …, 2022 - ijime.ir
In today's world, huge amounts of information affect all aspects of our lives and play an
important role in our decisions. The importance of big data in business, like other key …

Portfolio rebalancing based on a combined method of ensemble machine learning and genetic algorithm

S Faridi, M Madanchi Zaj, A Daneshvar… - Journal of Financial …, 2023 - emerald.com
Purpose This paper presents a combined method of ensemble learning and genetics to
rebalance the corporate portfolio. The primary purpose of this paper is to determine the …

Business Model of Internet of Things and Blockchain Technology in Developing Countries

M Bayanati - International Journal of Innovation in Engineering, 2023 - ijie.ir
Abstract The Internet of Things (IoT) and blockchain are new concepts in the world of
technology and communication, and communication in them is provided for any creature …

A moderated–mediated model for eco-conscious consumer behavior

L Chen, S Matloob, Y Sunlei, SA Qalati, A Raza… - Sustainability, 2023 - mdpi.com
Using the Attitude–Behavior–Context theory, this research aims to investigate the impact of
green marketing (GM) and green customer value (GCV) on eco-conscious consumer …