Abstract The Job Demands-Resources model (JD-R model) became highly popular among
researchers. The current version of the model proposes that high job demands lead to strain …

Sponsorship is a significant element of today's marketing communication. Nevertheless,
managers and researchers lack of systematic and integrative understanding of key factors …

With social media becoming the primary channel for travelers to acquire travel-related
information, tourism service providers are increasingly partnering with social media …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

The advertising literature includes extensive research on the occurrence and effects of
gender-role portrayals in advertising. None of these studies has examined the ways in which …

Though fear appeals have largely been the default emotional appeal to motivate prosocial
behaviors, research indicates that other emotionally charged messages, like those using …

Overwhelmingly, the literature on the persuasive influence of emotions has focused on
individual emotions, fear in particular, though some recent attention has been given to mixed …

This book is an application of relevance theory, a cognitive pragmatics theory of human
communication, to different types of humorous discourse (jokes, stand-up monologues …

Consumers regularly experience humor while buying and using products, procuring
services, and engaging in various consumption experiences, whether watching a movie or …