How consumer digital signals are reshaping the customer journey
Marketers are adopting increasingly sophisticated ways to engage with customers
throughout their journeys. We extend prior perspectives on the customer journey by …
throughout their journeys. We extend prior perspectives on the customer journey by …
Is distance really dead in the online world? The moderating role of geographical distance on the effectiveness of electronic word of mouth
The authors investigate how the geographical distance between online users is associated
with electronic word-of-mouth (eWOM) effectiveness. Their research leverages variation in …
with electronic word-of-mouth (eWOM) effectiveness. Their research leverages variation in …
[图书][B] Pemasaran Digital: Teori dan Implementasi
E Erwin, RRR Cindrakasih, A Sari, H Hita, Y Boari… - 2024 - books.google.com
Buku" Pemasaran Digital: Teori dan Implementasi" menghadirkan panduan holistik bagi
pembaca untuk memahami dan menerapkan konsep pemasaran digital secara efektif. Mulai …
pembaca untuk memahami dan menerapkan konsep pemasaran digital secara efektif. Mulai …
Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers
Generation Z (Gen Z) consumers require special consideration because they are a distinct
demographic, are less receptive to mobile advertising, and have not been thoroughly …
demographic, are less receptive to mobile advertising, and have not been thoroughly …
Regulation of data-driven marketing and management theory: bibliometric analysis, systematic literature review and research agenda
J Xavier, WN Picoto - International Journal of Law and Management, 2023 - emerald.com
Purpose Regulatory initiatives and related technological shifts have been imposing
restrictions on data-driven marketing (DDM) practices. This paper aims to find the main …
restrictions on data-driven marketing (DDM) practices. This paper aims to find the main …
Frontiers: The interplay of user-generated content, content industry revenues, and platform regulation: Quasi-experimental evidence from YouTube
An ongoing debate among firms, rightsholders, particularly in the music industry, and
policymakers in the United States and the European Union concerns potential changes to …
policymakers in the United States and the European Union concerns potential changes to …
Paywall suspensions and digital news subscriptions
In an effort to increase revenue amid declining print subscriptions, news organizations have
shifted their focus to digital content consumption. On top of digital advertising revenue …
shifted their focus to digital content consumption. On top of digital advertising revenue …
Discount preannouncement in the digital supply chain era
Digital technologies enable new business models to promote products. One example is
livestreaming commerce where consumers can choose whether to engage in livestream and …
livestreaming commerce where consumers can choose whether to engage in livestream and …
Media Formats of Advertising
S Lin - Marketing Science, 2024 - pubsonline.informs.org
Advertising, disseminated through media, undergoes continual transformation with evolving
media technologies over time. We present a model to shed light on this evolution …
media technologies over time. We present a model to shed light on this evolution …
Does Greater Visibility Benefit Minority Businesses? Evidence from an Online Review Platform
<? show [AQ ID= GQ2 POS=-18pt]?><? show [AQ ID= GQ5 POS= 12pt]?> In the wake of the
Black Lives Matter protests, numerous companies took action to advance racial equality …
Black Lives Matter protests, numerous companies took action to advance racial equality …