Color psychology plays important roles in product packaging, the retail environment, and
online marketing. This study analyzed current practices related to color composition in …

The last few years have seen an explosive growth of research interest in the crossmodal
correspondences, the sometimes surprising associations that people experience between …

The newly revised edition of this groundbreaking textbook provides a comprehensive
overview of the theory, research, and applications of nonverbal communication. Authored by …

For many, colours convey affective meaning. Popular opinion assumes that perception of
colour is crucial to influence emotions. However, scientific studies test colour–emotion …

While the importance of electronic Word-of-Mouth (eWOM) for Business-to-Business (B2B)
firms is increasing, the use of B2B firm-generated content for driving positive eWOM is less …

This study aims to research the effect of the interface background color choice on the
emotion of university students. The study group consisted of 929 Turkish students studying …

We analyzed the button input method of infotainment systems as part of the in-vehicle
information system (IVIS) interface and related research. As IVIS becomes more complex …

Across cultures, people associate colours with emotions. Here, we test the hypothesis that
one driver of this cross-modal correspondence is the physical environment we live in. We …

As Internet technology continues to advance, webpage design has transitioned from text and
static images to dynamic interactions created using Html5 technology, the most commonly …

It is a popular belief that colours impact one's psychological and affective functioning.
However, clear-cut scientific evidence is still lacking, largely due to methodological …