Digital transformation, which significantly impacts our personal, social, and economic
spheres of life, is regarded by many as the most significant development of recent decades …

Being able to predict the churn rate is the key to success for the telecommunication industry.
It is also important for the telecommunication industry to obtain a high profit. Thus, the …

In the ever-increasing competitive and customer-centered global market, the role of
Customer Relationship Management (CRM) is essential to the performance, longevity …

The integration and application of a warehouse system and manufacturing system has
become a manufacturing problem for enterprises. The main reason is that the information …

Customer churn is a vital and reoccurring problem facing most business industries,
particularly the telecommunications industry. Considering the fierce competition among …

The paper focuses on Customer Relationship Management (CRM), based on latest national
and international studies of the subject. The goal of the paper is to identify how the selected …

Building on contingency theory and the input–process–output model, this paper investigates
the relationships between customer relationship management (CRM) technology adoption …

In the telecommunication industry, being able to predict customers' behavioral pattern to
successfully design and recommend a suitable tariff plan is the ultimate target. The …

The chapter builds on previous research and offers an updated theoretical model to
determine the relationships among social media technologies, customer experience flow …

This research examines the economic effects of Salesforce, a prominent customer
relationship management (CRM) platform recognized for its innovations in cloud computing …