Influencing factors on the entrant's motivation and ability in the context of the disruption...

Understandings of innovation terminology for and from emerging markets: the case of frugal innovation in a cross-country comparison

M Albert, A Lange, S Huesig… - … of Transitions and …, 2020 - inderscienceonline.com
We assume that the meaning, definition, and characteristics of frugal innovation and the
underlying understanding of frugality may vary depending on the country and its culture …
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