[HTML][HTML] Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities …
WM Lim - Journal of Business Research, 2023 - Elsevier
Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …
catalyst for transformative marketing was the desire of customers for more meaningful …
Coopetition research-A systematic literature review on recent accomplishments and trajectories
O Gernsheimer, DK Kanbach, J Gast - Industrial Marketing Management, 2021 - Elsevier
Research in the field of coopetition, which describes firms simultaneously competing and
collaborating to create value, has recently gained enormous momentum. Over the period of …
collaborating to create value, has recently gained enormous momentum. Over the period of …
A review of coopetition and future research agenda
Purpose This research aims to conduct a systematic review of the literature on coopetition to
assess its impact on firm performance in various contexts. Design/methodology/approach A …
assess its impact on firm performance in various contexts. Design/methodology/approach A …
The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance
Purpose Certain small businesses do not possess the assets needed to implement a
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …
Rising up to the challenge of our rivals: Unpacking the drivers and outcomes of coopetition activities
Although a body of work surrounds the notion of coopetition (simultaneous cooperation and
competition), the complexities of these inter-firm networks remain relatively under …
competition), the complexities of these inter-firm networks remain relatively under …
Product innovation, market intelligence and pricing capability as a competitive advantage in the international performance of startups: Case of peru
R Gómez-Prado, A Alvarez-Risco, BB Cuya-Velásquez… - Sustainability, 2022 - mdpi.com
Since the COVID-19 pandemic arrived, various options have been created to export
products, with the creation and development of startups becoming a viable and significant …
products, with the creation and development of startups becoming a viable and significant …
Strategy frames in coopetition: An examination of coopetition entry factors in high-tech firms
Collaboration with competitors offers unique advantages such as increasing market,
innovation, and financial performance. However, the degree of coopetition adoption varies …
innovation, and financial performance. However, the degree of coopetition adoption varies …
With a little help from my friends: the interaction between coopetition, an entrepreneurial orientation and firm performance
Purpose Underpinned by a stakeholder-oriented resource-based theoretical lens, this inter-
disciplinary study investigates the association between an entrepreneurial orientation and …
disciplinary study investigates the association between an entrepreneurial orientation and …
[HTML][HTML] When does (not) a coopetitive relationship matter to performance? An empirical investigation of the role of multidimensional trust and distrust
T Raza-Ullah - Industrial Marketing Management, 2021 - Elsevier
Despite substantive evidence showing mixed results on the association between a
coopetitive relationship and performance, surprisingly little theory explains the …
coopetitive relationship and performance, surprisingly little theory explains the …
Coopetition and family-owned wine producers
The purpose of this investigation, underpinned by resource-based theory, involves
unpacking the complexity of coopetition activities (interplay between cooperation and …
unpacking the complexity of coopetition activities (interplay between cooperation and …