This study reviews the most recent literature on UTAUT (Unified Theory of Acceptance, and
Use of Technology) and UTAUT 2 (Unified Theory of Acceptance, and Use of Technology) 2 …

This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

The growing social media use worldwide has encouraged researchers to research on how
and why it is adopted. However, the majority of studies have focused on the individual rather …

Banks seem to be one of the most business that are really interested in such systems to
provide their customers better services as well as to enhance their effectiveness and …

Purpose The purpose of this study is to propose an extended model of technology
acceptance model (TAM) in the use of financial technology (Fintech) in the context of Islamic …

Purpose The purpose of this paper is to incorporate mobile payment (MP) self-efficacy, new
technology anxiety, and MP privacy concerns into the basic TAM to explore MP adoption …

Sluggish adoption of emerging electronic government (eGov) applications continues to be a
problem across developed and developing countries. This research tested the nine …

The growing popularity of robot services blurs the boundaries of robotics and human life.
Concomitant to the trend, many hotel brands have adopted a robot-based automation …

Marketing literature abounds with discussions of the importance of environmental and
atmospheric variables for determining the consumer shopping experience. Through a field a …

Purpose Chatbots represent an undeniable player between online retailers and customers
as they boost operational efficiency and bring cost savings to businesses while offering …