What are the psychological factors driving attitudes toward artificial intelligence (AI) tools,
and how can resistance to AI systems be overcome when they are beneficial? Here we first …

Purpose This paper aims to bridge the extended reality framework and the luxury hospitality
literature by providing insights into how immersive technologies using artificial intelligence …

Purpose Artificial intelligence (AI) has become a pivotal technology in both marketing and
daily life. Despite extensive research on the benefits of AI, its adverse effects on customers …

Purpose With the advancement of digital transformation, it is important for e-retailers to use
artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to …

Purpose Co-creation of services (CCOS) is a collaborative strategy that emphasises
customer involvement and their expertise to increase the value of the service experience. In …

Artificial intelligence-assisted diagnostic systems (AIADS) signify a significant medical
revolution, reducing environmental burdens and enabling AI-based medical services to …

The current research constructs a framework to understand how subjective socioeconomic
status (SES) affects consumers' AI aversion in the evaluation context. Three experiments …

Purpose: This study explores the potential and challenges of AI in professional settings,
focusing on its ethical, socio-economic, and practical implications, and proposes strategies …

Productive artificial intelligence (AI) significantly transforms processes in marketing, offering
opportunities for personalization, enhanced customer experiences, and improved marketing …

Purpose–Artificial intelligence (AI) has become a pivotal technology in both marketing and
daily life. Despite extensive research on the benefits of AI, its adverse effects on customers …