Studies on social media use and effectiveness in large firms abound in the literature. However, social media usage for relationship marketing in small and medium enterprises is …
Y Qu, A Cieślik, S Fang, Y Qing - Digital Business, 2023 - Elsevier
Recent studies indicate that online interactions generate significant effects on consumer behavior, such as customer loyalty and satisfaction, through shopping values, while there …
Social media (SM) enables micro, small, and medium sized enterprises (SMEs) to improve brand awareness and to engage their audience, which can lead to referrals, repeat …
Social media is gradually transforming diverse business ecosystems due to the limitless capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
M Hosseini, N Abdolvand, SR Harandi - Digital Business, 2022 - Elsevier
The explosive growth of information technology has encouraged organizations to use new technologies in all areas. These changes are also visible in the banking industry. In this …
The emergence of ChatGPT in the broader field of generative artificial intelligence (AI) has sparked scholarly discourse on its utilization in various disciplines. Yet, a significant void …
F Nakpodia, F Ashiru, JJ You, O Oni - International Journal of …, 2024 - emerald.com
Purpose Social entrepreneurship (SE) is a complex phenomenon designed to resolve numerous societal challenges while remaining economically viable. However, how social …
TT Le, S Chakrabarti - Management of Environmental Quality: An …, 2023 - emerald.com
Purpose The aim of this study is to provide a further understanding of how and when social media (SM) boosts firm performance (FP) by exploring the mediation role of business …
This research introduces an innovative multi-theoretical model that combines Expectation- Confirmation Theory, Theory of Consumption Values, and Theory of Planned Behavior. The …