The addiction behavior of short-form video app TikTok: The information quality and system quality perspective
TikTok has one of the most advanced algorithm systems and is the most addictive as
compared to other social media platforms. While research on social media addiction is …
compared to other social media platforms. While research on social media addiction is …
Short video marketing in tourism: Telepresence, celebrity attachment, and travel intention
Drawn upon Telepresence theory, this study aims to identify the relationships between
existential authenticity, celebrity attachment, telepresence, and travel intention in the short …
existential authenticity, celebrity attachment, telepresence, and travel intention in the short …
TikTok as a platform for marketing campaigns: The Effect of Brand Awareness and brand recall on the purchase intentions of millennials
MAG Gesmundo, MDS Jordan… - Journal of Business …, 2022 - al-kindipublisher.com
Modern individuals create social networks to connect. A digital social landscape now exists
within the society that enables interactions while providing convenience and efficiency. A …
within the society that enables interactions while providing convenience and efficiency. A …
The marketing power of TikTok: A content analysis in higher education
Nowadays, social media is a common thing for every generation. Aside from entertainment
and education, there are numerous business applications for this technology. By using …
and education, there are numerous business applications for this technology. By using …
Flow experience is a key factor in the likelihood of adolescents' problematic Tiktok use: The moderating role of active parental mediation
TikTok use and overuse have grown rapidly in recent years among adolescents. However,
risk factors for problematic TikTok use are still largely unknown. In addition, drawing on the …
risk factors for problematic TikTok use are still largely unknown. In addition, drawing on the …
Post diversity: A new lens of social media WOM
Social media word of mouth (WOM) involves much interaction and engagement between
users in their own networks. The feature of reposting on social media allows WOM to spread …
users in their own networks. The feature of reposting on social media allows WOM to spread …
How do the young people picture out their use, activeness, and connectivity on social media? a discourse analysis approach
In the past few years, young people have been using social media platforms to inform,
share, and deliver their feelings. However, social media platforms like Facebook lost …
share, and deliver their feelings. However, social media platforms like Facebook lost …
Pengaruh content marketing dan e-wom pada media sosial tiktok terhadap keputusan pembelian generasi z
F Fadhilah, GG Saputra - INOVASI: Jurnal ekonomi, keuangan …, 2021 - eprints.untirta.ac.id
Perkembangan teknologi digital yang sangat pesat menjadikan media sosial sebagai salah
satu media yang sangat berpengaruh dalam proses keputusan pembelian pada konsumen …
satu media yang sangat berpengaruh dalam proses keputusan pembelian pada konsumen …
Factors influencing consumers' continuous purchase intentions on TikTok: An examination from the uses and gratifications (U&G) theory perspective
J Wang, JI Oh - Sustainability, 2023 - mdpi.com
After the COVID-19 pandemic, traditional online shopping with pictures and videos has been
transformed into livestreaming shopping. Various apps for livestreaming shopping have …
transformed into livestreaming shopping. Various apps for livestreaming shopping have …
Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern
YF Lee, CY Chen, YL Chou, YH Lin - Behavioral Sciences, 2024 - mdpi.com
The short-form video platform TikTok has become highly popular. This study explores how
professional sports teams can effectively leverage short-form videos to promote green …
professional sports teams can effectively leverage short-form videos to promote green …